Superhero Mascara for Volume & Length

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Transform the look of your lashes with eye-opening results that stretch them wider and longer! *Results were observed in a consumer panel survey.

Skin-Loving Ingredients: Formulated with Super Black pigment, Collagen, biotin, and peptides to condition your lashes while enhancing them. Developed by Plastic Surgeons & Dermatologists: Experience a lash lift in a tube with ingredients like biotin and peptides combined with IT’s Elastic Stretch Technology for visible length and volume instantly. - Dr. Flora Levin, Plastic Surgeon, IT Cosmetics Advisory Board Member

Choose the best mascara for you: Whether you desire dramatic volume, super length, or natural-looking definition, find the perfect IT Cosmetics mascara to achieve your optimal lash look! Superhero Mascara: Stretch the look of your lashes wider and longer with Elastic Stretch Technology. The lash-changing power brush coats each lash for lengthening results. REAL RESULTS! BEST FOR ACHIEVING: Super lash length and volume 96% of users reported stretched lashes! Results were observed in a consumer panel survey.

Lash Blowout Mascara: Intensely saturated black pigment provides bold definition while the lash-lifting microsphere brush lifts and separates each lash for a blowout effect. REAL RESULTS! 19X YOUR VOLUME! 93% of users reported no flaking Results were observed in a consumer panel study. Results were observed in an instrumental study.

Hello Lashes+ Mascara with Lash Care Serum: Instantly achieve volumized and defined lashes with a gentle formula that cares for your lashes, resulting in a fuller appearance. REAL RESULTS!* BEST FOR ACHIEVING: The look of naturally healthy-looking lashes 93% of users reported fuller lashes Superhero Lash Blowout Hello Lashes+ Tightline Add to Cart See Details Add to Cart Add to Cart

Customer Reviews: Superhero Mascara: 4.5 out of 5 stars from 10,928 reviews Lash Blowout Mascara: 3.9 out of 5 stars from 629 reviews Hello Lashes+ Mascara: 4.4 out of 5 stars from 1,354 reviews

Price: Superhero Mascara: $28.00 Lash Blowout Mascara: $27.00 Hello Lashes+ Mascara: $27.00

Description: Superhero Mascara: Super volume and length mascara Lash Blowout Mascara: Salon lift and separation mascara Hello Lashes+ Mascara: Lash-loving mascara with built-in lash care serum Tightline: 3-in-1 Lash primer, eyeliner, and mascara

Benefit: Superhero Mascara: Length + volume Lash Blowout Mascara: Lift + separation Hello Lashes+ Mascara: Instant volume + definition Tightline: Ultra-separation & length

Brush: Superhero Mascara: Lash-changing power brush Lash Blowout Mascara: Salon inspired microsphere round brush Hello Lashes+ Mascara: 360° lash-wrapping brush Tightline: Ultra-skinny wand

Formula: Superhero Mascara: Super buildable formula Lash Blowout Mascara: No clump or flake formula Hello Lashes+ Mascara: Lash-caring serum Tightline: Root-to-tip coverage for fuller-looking lash line

product information: