e.l.f. Lash 'N Roll Mascara: Vegan & Cruelty-Free Formula for Lifted Lashes

Introducing our mega-curling mascara with a unique double-sided and curved silicone brush designed to lift and separate lashes for a captivating eye-opening effect. This ultimate curling mascara gives your lashes maximum curl and unbeatable lift, eliminating the need for a lash curler. The specially crafted brush features shorter bristles that hold onto formula while longer bristles work to separate, lift, and evenly coat each lash.

Our long-lasting formula is smudge- and flake-resistant, ensuring your curl stays locked in place throughout the day. Say goodbye to droopy lashes and hello to lifted, voluminous lashes that will make your eyes pop. All e.l.f. products are proudly 100% vegan, cruelty-free, and Leaping Bunny Certified because kindness is always in style.

Achieve maximum curl with our precision application mascara that not only separates and lifts lashes, but also provides a flawless coat for a flawless finish. Our skin-loving ingredients ensure that you get the results you want without the harmful toxins you don't, all at affordable prices. Join us in our mission to make beauty products that are both good for you and the environment, one cruelty-free and vegan product at a time.

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